About Us

Celebrity makeup artist Sally Rowe began working in the creative industry as a model. From her time spent in front of the camera - and the countless hours spent in the makeup chair, she developed a passion for the creativeness and artistry behind makeup, honing her skills by recreating the many iconic makeup looks she modelled - while at home.

For 10 years, Sally has focused her artistry within the realms of fashion, editorial and talent - working with high-profile celebrities and becoming their trusted makeup artist, travelling the world with them and being welcomed into their inner circles.

Sally has worked across some of the most highly coveted awards ceremonies and red carpet events the UK has to offer, including the BAFTAs, National Television Awards, Pride of Britain, - and also regularly works with leading magazines and publications including OK, Hello, Style, Prima etc.

Sally understands the need to create stand-alone looks that work for her individual clients face shape and skin tone - but over her 10+ years working within the industry, she has never been able to find a lash that perfectly sits on the eye with ease and is applied without first needing to prep or trim the lash. A lash that anybody, regardless of their makeup skills or ability, is able to quickly and easily apply.

Hand-drawing and designing every lash within her collection, Sally has taken inspiration from her many celebrity clients and has developed her hero collection so that there is a lash for everyone - ranging from the more dramatic fuller lash - to a shorter, more refined look.

She is also extremely conscious of her carbon footprint and has designed all of her lashes and their packaging to be 100% sustainable - because who doesn’t want to be kind to the planet?